Impact of Personal and Demographic Variables on Investor’s Perception Towards Investments

Purpose: The perception of investors over their various investment avenues were differ based on the risk and return. it may vary personal demographic variables such as, Age, Gender, Income, Marital status, Education period investing. This research paper has identified factor which highly influences respondent perception. Methodology: was conducted among who residing at Urban area Tiruchirappali district. from all segment population. For this purpose study, researcher used questionnaire method data collection 200 respondents. Statistical Tool: applied path analysis to identify most significant influence Results Discussion: Among ten measureable indicators general Investors namely, Government tax exemption for long term investment, believe is good have a savings habit Consultants play vital role in deciding option.